CONCEPTUAL PROJECT
Redesigning How We Do Laundry
Redesigning How We Do Laundry
Redesigning How We Do Laundry
Redesigning How We Do Laundry
Designing a mobile solution that simplifies laundry scheduling, tracking, and service selection to support busy, on-the-go lifestyles.
Designing a mobile solution that simplifies laundry scheduling, tracking, and service selection to support busy, on-the-go lifestyles.
Designing a mobile solution that simplifies laundry scheduling, tracking, and service selection to support busy, on-the-go lifestyles.
PROBLEM SPACE
Despite the rise of on-demand services, laundry remains one of the least digitized chores. People still text local cleaners, wait for missed pickups, and hope their clothes come back in one piece.
Despite the rise of on-demand services, laundry remains one of the least digitized chores. People still text local cleaners, wait for missed pickups, and hope their clothes come back in one piece.
Despite the rise of on-demand services, laundry remains one of the least digitized chores. People still text local cleaners, wait for missed pickups, and hope their clothes come back in one piece.
Despite the rise of on-demand services, laundry remains one of the least digitized chores. People still text local cleaners, wait for missed pickups, and hope their clothes come back in one piece.
“Laundry is stressful, time-consuming, and untrackable. There’s no single platform that lets you compare, schedule, and manage laundry services with the same ease as food delivery.”
“Laundry is stressful, time-consuming, and untrackable. There’s no single platform that lets you compare, schedule, and manage laundry services with the same ease as food delivery.”
“Laundry is stressful, time-consuming, and untrackable. There’s no single platform that lets you compare, schedule, and manage laundry services with the same ease as food delivery.”
“Laundry is stressful, time-consuming, and untrackable. There’s no single platform that lets you compare, schedule, and manage laundry services with the same ease as food delivery.”
I decided to change that, to reinvent how we do our Laundry
I decided to change that, to reinvent how we do our Laundry
I designed Laundrezee which is a mobile app that brings all laundry services under one roof. From pickup scheduling to real-time order tracking, users can manage everything in one place.
I designed Laundrezee which is a mobile app that brings all laundry services under one roof. From pickup scheduling to real-time order tracking, users can manage everything in one place.
I designed Laundrezee which is a mobile app that brings all laundry services under one roof. From pickup scheduling to real-time order tracking, users can manage everything in one place.
I designed Laundrezee which is a mobile app that brings all laundry services under one roof. From pickup scheduling to real-time order tracking, users can manage everything in one place.
HERE’S HOW WE GOT HERE
RESEARCH
Understanding How People Manage Laundry in Their Daily Lives
Understanding How People Manage Laundry in Their Daily Lives
Method 1: Surveys | 24 responses (19y-30y)
Method 1: Surveys | 24 responses (19y-30y)
Examined how people manage laundry and what challenges they face day-to-day.
Examined how people manage laundry and what challenges they face day-to-day.
Method 2: User Interviews | 12 participants
Method 2: User Interviews | 12 participants
Explored emotions, decision factors, and expectations tied to laundry experiences.
Explored emotions, decision factors, and expectations tied to laundry experiences.
Summarizing Research Findings
UNDERSTANDING THE USER
Turning Raw Data into Real People
Turning Raw Data into Real People
These personas helped me understand laundry from two sides, one user who wants control and assurance, and another who just wants things done quickly and right. Together, they shaped the foundation of my design decisions.
These personas helped me understand laundry from two sides, one user who wants control and assurance, and another who just wants things done quickly and right. Together, they shaped the foundation of my design decisions.
Mapping Everyday Routines
Mapping Everyday Routines
These journeys visualize how users move through their laundry tasks i.e. what keeps them going, what slows them down, and where frustration peaks. It helped me pinpoint opportunities to simplify steps and make the experience more reliable.
These journeys visualize how users move through their laundry tasks i.e. what keeps them going, what slows them down, and where frustration peaks. It helped me pinpoint opportunities to simplify steps and make the experience more reliable.
THE OPPORTUNITY
DEFINE
Built an IA to outline the app’s core flow
Built an IA to outline the app’s core flow
Mapped the main screens to visualize how users will move through the app
Mapped the main screens to visualize how users will move through the app
Before moving to high-fidelity prototypes, I shared these sketches with five users for feedback. Most described the flow as intuitive and said it felt “as easy as ordering food.” Some also suggested adding more customizations and reminders - ideas I decided to save for a later iteration due to time constraints.
Before moving to high-fidelity prototypes, I shared these sketches with five users for feedback. Most described the flow as intuitive and said it felt “as easy as ordering food.” Some also suggested adding more customizations and reminders - ideas I decided to save for a later iteration due to time constraints.
DESIGN
DESIGN
Design Rationale
Design Rationale
Defined the app’s look and feel
Defined the app’s look and feel
FINAL DESIGNS
FINAL DESIGNS
FUTURE SCOPE
FUTURE SCOPE
Conduct usability testing with a wider range of users to validate design decisions and refine the overall experience.
Add more personalized options, smart reminders, and small touches that make the experience smoother.
Explore an AR-based assistant for self-washing, helping users identify fabric types, select detergent, and guide each wash cycle through real-time visual prompts.
Conduct usability testing with a wider range of users to validate design decisions and refine the overall experience.
Add more personalized options, smart reminders, and small touches that make the experience smoother.
Explore an AR-based assistant for self-washing, helping users identify fabric types, select detergent, and guide each wash cycle through real-time visual prompts.
REFLECTION
REFLECTION
I learned how important it is to stay organized throughout the design process i.e. keeping track of research, flows, and small decisions helped me see how everything connected.
I learned how important it is to stay organized throughout the design process i.e. keeping track of research, flows, and small decisions helped me see how everything connected.
I learned how important it is to stay organized throughout the design process i.e. keeping track of research, flows, and small decisions helped me see how everything connected.
Asking small “why” questions during research revealed pain points I wouldn’t have noticed otherwise. It reminded me that good design often starts with curiosity, not assumptions.
Asking small “why” questions during research revealed pain points I wouldn’t have noticed otherwise. It reminded me that good design often starts with curiosity, not assumptions.
Asking small “why” questions during research revealed pain points I wouldn’t have noticed otherwise. It reminded me that good design often starts with curiosity, not assumptions.
I realized that creating familiarity in design is powerful; by aligning my interface with patterns users already recognize, I made the experience easier to understand and trust.
I realized that creating familiarity in design is powerful; by aligning my interface with patterns users already recognize, I made the experience easier to understand and trust.
I realized that creating familiarity in design is powerful; by aligning my interface with patterns users already recognize, I made the experience easier to understand and trust.